Oct 03, 2013
In this case study, Russian designer Roman Korolev shares the steps it took him to design this awesome logo for Sletat, a travel search engine website. Check it out and enjoy!
For more from Roman Korolev visit behance.net/kaer.
One day Vladimir from the company Sletat.ru contacted me and asked me to design a logo for their travel search engine. Everyone can find a suitable travel tour on Sletat.ru. Sletat is 'to fly' in English.
The logo design task supposed using associations with figures 1 and 0, but I thought it wasn't suitable for a traveling company, it would rather do for a soft company.
Here are some first ideas for the logo:
- a magnifying glass as a metaphor of search,
- stylized S,
- a jet flying around the Earth.
Instead of 1 and 0, I suggested using the @ symbol which is also indicating the IT sphere. It was decided to realize this idea.
But then I decided that the realization of the idea came out to be too plain.
On the second try. I drew some sketches once again.
I designed a type.
I select the corporate color palette.
The approved logo.