In this case study, Russian designer Roman Korolev shares the steps it took him to design this awesome logo for Sletat, a travel search engine website. Check it out and enjoy!

For more from Roman Korolev visit behance.net/kaer.

One day Vladimir from the company Sletat.ru contacted me and asked me to design a logo for their travel search engine. Everyone can find a suitable travel tour on Sletat.ru. Sletat is 'to fly' in English.

The logo design task supposed using associations with figures 1 and 0, but I thought it wasn't suitable for a traveling company, it would rather do for a soft company.

Here are some first ideas for the logo:

  • a magnifying glass as a metaphor of search,
  • stylized S,
  • a jet flying around the Earth.

Case Study: Sletat Logo Design

Instead of 1 and 0, I suggested using the @ symbol which is also indicating the IT sphere. It was decided to realize this idea.

Case Study: Sletat Logo Design

But then I decided that the realization of the idea came out to be too plain.

On the second try. I drew some sketches once again.

Case Study: Sletat Logo Design

I designed a type.

Case Study: Sletat Logo Design

Case Study: Sletat Logo Design

I select the corporate color palette.

Case Study: Sletat Logo Design

The approved logo.

Case Study: Sletat Logo Design

Case Study: Sletat Logo Design

Case Study: Sletat Logo Design

About the author of this post

My name is Paulo Canabarro, I'm a passionate freelance web designer paulocanabarro.com and enthusiastic blogger here at abduzeedo. Catch me designing Wordpress Themes. Say hello on twitter @paul0v2.