FEDEX totally rocks!!! nice inspiration guyz n sumday i wud like to design a logo as clever and innovative as one of these

Those are pretty cool. I like the USA one.

nice !! these are very clever logo design !! nice post thanks !!

http://www.yaweb.fr

Trully some very clever logos. Simple and yet able to communicate strong messages.

i am stupid. i could not see an the arrow on the fedex logo.

Great post!

I used to work for FedEx and every since then I cannot get away from seeing their logo. I even downloaded the free music video of the week this week and seen a FedEx truck go through the background there! LOL

My personal favorite... I think Eight is very clever.

Thanks for the post!

Cool, one of thw terms of the FedEx logo brief was that it could be seen for 5 miles away.

www.youssefsarhan.com

Thank you, that's awesome!

Indeed some very clever logo's! I like the Eight logo :-)

awesomely clever logos :)

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Great collection of very successful logos. To this day I'm still amazed by the simplicity + effectiveness of the FedEx logo. As you can see these logos are just b/w, but communicate so well and quickly. Food writers guild and Gotham Books are also very clever too.

Kill me...But can't see the arrow at FedEx

I love them all but, I really love
Eight, Corporate Communications Company
and
The Guild of Food Writers

www.behance.net/angrysteel
www.15minsfame.com

The white space between the E and the X makes an arrow.. ;-)

For those of you who don't see the arrow in the Fedex logo, it's the white space between the last "E" and "X". Nice post, I love the simplicity of each of them.

arrow between EX :D

So good—I've always loved the USA logo—genius. The "eight" is super good as well.

It's very interesting how the Fedex logo came together. The designer initially had no idea the e & x made an arrow. When he was pitching the logo to the company they were the ones to notify him that they loved the arrow. It was totally unintentional.

Love the food writers guild and beyon!

For those that cant see the arrow: The upper case "E" at the end and the lower case "x" are touching. Look at the shape of the negative space formed between the tow letters and it makes the shape of an arrow, with the triangular part of it made up of the crosses of the "x".

Its a great example of logo design because the designer considered both the positive and negative space, to make a dynamic design where the positive and negative spaces harmoniously work in balance together. Often we don't take enough time to look at the negative space as well. Good habit to get into

I really love some of these marks, especially the wittiness of the food writers guild. Really didn't care for that mark for the fashion industry I got the button gag but the C where was it? LSO they could have made something more with that mark, I think they were trying to make it look like an instructor of an orchestra with a wand.. but it wasn't all that clear.

Interesting stuff indeed.

I love the simplicity in this designs, it´s a refresher from a world full of complicated designs, not that they are all bad, but I just like the simple ones.

My favorite one is the one for Gotham Books, It's so simple yet it immediately get's to the point. I love logos like that. Really awesome stuff ;)

Acompany me to the Valley of Sweetness

all of them are good in their level. but people who are so inquisitive like me on logo designs would like to see all the previous scribbling experiments before they reached this final stage.

@mbi

I love the FedEx logo. My graphic design professor mentioned the logo in class one day, and said that "if you look hard enough, you will see and 'x' in there. After you find it, you'll never look at the words 'FedEx' the same again."

He was right, haha.

Only decent one, IMHO, is the FedEx one. You would not want to build a brand around any of the others.

The FedEx one is known and popular, but I love the 'The Lochness Partnership' logo. Looks so cool with the 'Lo' as the monster, but still being easily readable.

amazing stuff.
It's so damn hard to create a good logo.
The combination of both clever and good looking is hard to achieve.

I really think the negative space is used well in the USA logo. I also like the logo for the Guild of Food Writers. Although it took me a second to realize that it was a spoon in the Pen Nib.

Eight is fantastic!!!!!!!!!!!!!!

Holy crap, I never noticed the bloody arrow and I've been a typophile for, like, a decade. Jesus Christ, I wonder how many people who aren't designers notice that...I feel like whoever designed that logo is a sneaky little git. In an endearing, but infuriating, kind of way. Eesh. Wow.

That alien icon is almost enough incentive to register...oy.

Some great logos amongst that lot. Here's a link to a great logo I stumbled across today.

http://www.underconsideration.com/brandnew/archives/the_roaring_mouse.php

I enjoyed these. Logos express so much about a brand.

Always been a fan of the fed ex logo.

I also LOVE the Amazon logo. it is an arrow illustrating A to Z meaning they cary everything, but it is also a smirk, saying in a kind of smarmy way, 'yeah, we have everything'

The FairTrade logo is sexy,

Some of my favorites! Nice post.

Always been a fan of the fed ex logo.

I also LOVE the Amazon logo. it is an arrow illustrating A to Z meaning they cary everything, but it is also a smirk, saying in a kind of smarmy way, 'yeah, we have everything'

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saç ekimi

I like the logo for Talib Kweli’s Blacksmith Entertainment. The artist created the graphic so that if you flip the word “Blacksmith” 180 degrees… it still says “Blacksmith”. Innovative and tricky.

http://blacksmithnyc.com/

Fantastic collection.Thanks for sharing!

The Guild of Food Writers is THE perfect logo of all time!

Hi Youssef, great collection!

See the logo on http://neuland-herzer.com by the media / consulting company Neuland + Herzer. It works similar to the above mentioned.

Best

betonblogger

I would like to add this logo:

I got a lot of compliments about it and I want to share it.

take a closer look at the word "panda"

Thank you !!

Ha ha, great!)) I like USA Network

from chrisco:

"Only decent one, IMHO, is the FedEx one. You would not want to build a brand around any of the others."

you're not serious? hopefully you don't have anything to do with design or branding.

"Beyon, Office Furniture Supplier" is just the S from Joy Divisions Substance cover.
Easy to be good when you stand on the shoulders of Crouwel and Savile.

You wouldn't know that though would you being a shitty little tutorial blog

I used to work for FedEx and every since then I cannot get away from seeing their logo. I even downloaded the free music video of the week this week and seen a FedEx truck go through the background there!

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Wow! I really appreciate all the efforts you share to us. Great and creative logos. Some made it to the top but others are good and cool. I like the very simple but creative logos like "The Guild of food writers" and the Blacksmith Entertainment.

How can i upload to share my graphic designs?

I like the logo for Talib Kweli’s Blacksmith Entertainment yeahh great

I really love some of these marks, especially the wittiness of the food writers guild. Really didn't care for that mark for the fashion industry I got the button gag but the C where was it?

Trully some very clever logos.

The Lochness one is good.