I love beautiful advertising, it's all about art direction, attention to details, story telling and of course a good amount of photo-manipulation skills. The ClubMed project by Jorge Carreño + Robin de Lestrade is a great example. A simple concept of faces created by negative space and some Gestalt principles made these images really amazing.

Jorge Carreño, 48, was born in Madrid, Spain. He graduated from the Ecole Supérieure Estienne in Paris and currently works as freelancer.

Robin de Lestrade, 48, was born in Lyon, France. He graduated from Crear in Paris and currently works as freelance.

Jorge and Robin previously worked at some of the top agencies in Paris such as TBWA, Publicis and Y&R. Over the years they worked on accounts such as BMW, Epson, Bic, Renault, Opel, Sony PlayStation, McDonald’s, Caisse d'Epargne, SNCF ( French Railways ), ClubMed, Danon, Kraft foods, Decathlon, SFR, Sagem, Bel Group, Secours populaire, la Poste, Adidas, Surfrider Foundation Europe and Radio Nova.

For more information visit: https://www.behance.net/jorgeandrobin

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.