Brand RecognitionListThumbs

Brand Recognition

December 16, 2008

So many of the best brands and icons we're familiar with today are cross-lingual, and are embedded in our minds, they were designed so that anyone can recognize & understand them. With these the shape and/or colour alone is enough to decipher what you are looking at.

I took a series of photographs, putting the camera out of focus most of these images are as clear as they need to be to communicate the logo. Some of these are more obvious that others.

Try standing back from your screen, it might take a while to get some of them, if you cant figure it out, click image and read the flickr description for answer.

BlurBrand11

BlurBrand10

BlurBrand9

BlurBrand8

BlurBrand6

BlurBrand7

BlurBrand5

BlurBrand4

BlurBrand3

BlurBrand2

BlurBrand1

About the author

User picture

My name is Youssef Sarhan and I am a Graphic Design student at The National College of Art & Design, Ireland. I co-founded WhiteInk with my friend Tim Phelan; which we occasionally write on. I also talk about and give tutorials on motion design at Keyframe Kid. Have a read of either to learn more about who I am and what I do.

Sponsored Links:

Keyframe Kid – Motion Graphics Tutorials & Discussion

More content from:

Help us to share this!

10 Comments

Torey12/16/2008

Fascinating! The only ones I didn't get, I don't think we have around here... maybe on the East Coast, rather than here in Oregon. Who knows!

Starchild12/16/2008

Got them all. It helps that I see them all walking through my city centre. They are almost viral.

The Albino112/16/2008

yeah, some of those i didnt get just because there prolly not in oregon!

Mediumjones12/17/2008

Recognized all but that orange/reddish one with the circle (O example) is that Vodafone?

MSOnWired12/17/2008

Cool Post! It's amazing the impression brands have on us!

flashuser12/17/2008

cool idea

---
Tune your Flash
www.flashtuning.net

Yopladas12/17/2008

I never thought i would recognise them that well...

you live you learn..

Richeh12/19/2008

In fairness, on the way home from the pub, that's how McDonalds and Burger King sometimes look. Vodafone is more impressive, I don't think I've ever bought a phone blind drunk.

Booklet Printing12/19/2008

I love this idea. It’s amazing how much we actually know but don’t consciously know! So even when brands are the in background, our brains are still processing them in some way. Great samples of how subliminal ads work.

Anonymous02/28/2009

awesome idea... the only ones i didnt get were the brands I had never heard of. thanks so much!

Post new comment

The content of this field is kept private and will not be shown publicly.

Icon Ads Wall

  • Openjobs - Oportunidades de Emprego para Profissionais de Talento
  • Zee - Irrezeestível Design Digital
  • Tradd.us - Contextual Translator
  • DesignFlavr, Inspirational Art and Design served daily
  • Signalnoise.com | The art of James White
  • Alberto Seveso - Illustrator
  • Description: Award Winning Portfolio and blog of Web Developer Anthony Woods

Do you want to advertise here?