May 05, 2016
Designing the visual identity of a business is always very challenging, there are so much to consider and tons of subtleties. I feel that for some industries that task can be even more daunting, one of the I believe it might be designing the branding of a restaurant. Ines Vieira shared a good example on her Behance profile. The project is for the Cruel Restaurant in Portugal.
Taking into account the restaurant's concept, the brand starts with an impacting typographic logo with considerable visual weight. The harsh cuts on the typography mirror the menu's concept, while still reflecting its sophisticated clients. The color palette and materials were chosen with the intent of extending the experience; one that must be felt with all four senses.
Life can be Cruel. Eat and forget it.