Eric Waetzig is a designer from Venice Beach specialized in typography and custom lettering. Eric spent the past few years building and developing a new streetwear brand called Rukru. The simple message behind the brand is "Respect the Trade". Respect the people who have created the cultures we love. This means you.

For more from Eric visit Me + Gonzo - meandgonzo.com

About the author of this post

My name is Paulo Canabarro, I'm a passionate freelance web designer paulocanabarro.com and enthusiastic blogger here at abduzeedo. Catch me designing Wordpress Themes. Say hello on twitter @paul0v2.