Designing web banners

When we think about web design, we always think about designing cutting edge sites, tons of information and integration. However, theres always the banners to to keep in mind. Who has never had to design a banner, I'm sure we all have.

I know this list might be a bit odd, but designing a banner is actually quite a big challenge. Within that banner, we have to sell the image of our company and or product within a little image, and to make matters worse, often among other banners.

In this post I've selected some banners that I think are very well done. Some are pretty common and you may have seen them before, but not in the same place. Besides that, it's going to be useful when you have to design your next banner, and I know you will.

Small Banners

Harvest

banner

banner

OpenJobs Banner | Procura-se Talentos

Stoodeo

(gs) Grid-Service. Limitless Scalability

 

Medium Banners

authenticjobs.com - Job board with proven success

The 12th Annual Webby Awards

Card

Slice 'n Dice

GenoPal

PageRank 7 Directory

Pretty in pink.

banner

 

Large Banners

FITC AMSTERDAM

Author: Fabiano Meneghetti | If you want to write an article and have it published here send it via email to abduzeedo[at]abduzeedo.com

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My name is Fabio Sasso, I'm a graphic/web designer from Porto Alegre, Brazil and I'm the founder of Abduzeedo. I hope we can share lots of information, tips, and ideas through abduzeedo.

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I'm with Andrei, a simple, classy banner catches my eye. All of the animated stuff gets passed right by because it's so common and overbearing that I just shut it right out. A small glint or movement of a highlight is nice, but that's as far as I'll go...unless, of course, the client wants more. In the end, I guess we're all really just hookers and whores to the client...

Rodzilla's picture
Rodzilla (not verified) 02/09/2008

Although I agree with the previous two posts, in a world flooded with 'cheap' animation (gif) banners, let me tell you that I always appreciate a tasty, nicely done classic banner.

Unfortunately, good animation banners you can find them only on large portals ran by big corps with deep pockets.

Andrei Constantin's picture
Andrei Constantin (not verified) 01/31/2008

Agree with SlowX comments!!
Animation and interaction are the best way to be noticed in a busy busy world of web banners!!
I wrote a bit about this a while back!
http://germworks.net/blog/2007/09/07/how-to-cure-advert-blindness/

Good collection of banners abduzeedo man! Will definitely bookmark this for future use when creating them, Thanks!

Jermayn Parker's picture
Jermayn Parker (not verified) 01/30/2008

Nice overall layouts, but...
No animation? No motion? No interactivity?

just some thoughts.

SlowX's picture
SlowX (not verified) 01/30/2008

Thanx a lot :)

Great post.

Arnaud's picture
Arnaud (not verified) 01/30/2008

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