Discover how Carolina Klippert's MIV Azedo project pioneers unique branding and visual identity solutions for gender-neutral clothing, enhancing brand recognition and style.
In a dynamic shift toward inclusive and expressive fashion, Carolina Klippert’s student project, MIV Azedo, emerges as a vivid exemplar of innovative branding and visual identity design. This project transcends traditional fashion norms by offering large, comfortable, and gender-neutral clothing that becomes an instant favorite for anyone who wears it.
Klippert's design philosophy, deeply personal and rooted in her own experiences of being labeled as the "sour lemon" of her family, leverages her narrative to craft a brand that resonates with strength and individuality. The MIV Azedo brand is a celebration of self-expression, catering to those who embrace their unique identity without the constraint of societal expectations.
The visual identity of MIV Azedo is skillfully crafted, which allows for meticulous attention to detail. The primary logo maintains its original colors as the foremost option, ensuring consistent brand recognition across various platforms. When applied on colored backgrounds, the logo is bordered with white to enhance contrast, and on black backgrounds, the character’s cap shifts to an orangered hue, aligning with the brand's vibrant and bold aesthetic.
Furthermore, the secondary logo serves its purpose in spaces where the primary logo doesn’t fit, proving Klippert’s foresight in versatile branding applications. This strategic use of design elements ensures that each piece of clothing from MIV Azedo not only carries the brand's visual signature but also stands out as a statement of personal style.
Carolina Klippert’s MIV Azedo project exemplifies how a clear, creative vision can lead to a strong and memorable brand identity. For budding designers and brands looking to carve out their niche, MIV Azedo serves as a compelling blueprint for combining personal stories with professional branding techniques to create a resonant visual identity.
Branding and visual identity artifacts
For more information make sure to check out Carolina’s Behance profile.
