May 04, 2009
EVO is a hair care brand that has a very unique style, personality and culture. Changing the 'more than the same' language and approach for its industry is the main speciality of EVO, and they are very successful with that. Their products, campaigns and packaging are cheek, elegant, simple, humorous and unique.
The copywriting developed by David Kalusy and Mash for the brand and its personality had such a good response that they decided to use it as the basis for the packaging, keeping it raw simple and letting the copy do all the talking. Mash also developed a unique range of used vintage cases as packages for lines of products. The whole visual line of EVO is extremely well designed and projected to catch the attention of the users exactly by its colors, humor and the great images from its campaigns. So, check them out and enjoy!