The Fiction of the Science: Robert Wong
Thu, 09/26/2013 - 01:22
Design is all about communication, it's how to incorporate ideas and goals into a product that people love and use. The best way to describe that is that designers are story tellers. We tell stories through our work and this video by Robert Wong shared by the folks of Future of StoryTelling illustrates that extremely well.
In his work at the Google Creative Lab, Robert Wong never imagined he would be influencing the future of scientific development—and yet he does just that, breaking down the boundary between art and science by creating stories that inspire engineers and the technology they build.
He says that this kind of collaboration between art and science, between story and fabrication, is essential for scientific and creative innovation.
A Future of StoryTelling Film. Produced by Melcher Media, Bank Street Films, and Mixtape Club, directed by Gabriel Nussbaum
For more information visit http://futureofstorytelling.org/