Step onto the court with Floow Tennis Club’s refreshed branding and visual identity, crafted to embody the dynamic essence of the sport.
Floow Tennis Club, established in 1998, stands as a haven for the sport's enthusiasts, embracing the fluidity and precision inherent in tennis. This year, Studio sch_ was tasked with revitalizing Floow’s identity, aligning it more closely with its unique character and its ambition to attract new members and talents.
"Capturing the essence of the game in design." Floow’s visual identity now mirrors the tennis ball's journey, from the racquet’s strike to the court’s rebound.
Design Serving Motion
The brand's logo reimagines this athletic ballet with a clever twist on the letterforms 'W' and 'F,' suggesting a ball's unpredictable trajectory and bounce. The design speaks to the club’s evolution from a multi-sport institution to a specialized tennis community.
A visual homage to the sport's kinetic energy. The club’s signature colors—three shades of green—draw inspiration from the very field of play, printed crisply on equipment and apparel, inviting recognition and solidarity among members and staff.
From Court to Core Branding
Maintaining a strong, coherent identity, Studio sch_ developed supporting graphics inspired by the geometric and organic shapes of tennis equipment. This intricate graphic language elevates Floow’s brand, granting it a sophisticated and identifiable presence.
Floow Tennis Club's rebranding isn't just a change of visuals; it's a strategic serve aiming to expand its community and foster regional talent. Studio sch_’s approach has ensured that the club’s brand resonates not only with its legacy but also with its future aspirations.
With their eyes on the prize, Floow Tennis Club’s new branding is a rallying cry for all who love the sport—a call to come and be part of a community where every swing and every serve tells a story. This is more than a club; it's a legacy being built one match at a time.
Branding and visual identity artifacts
For more information make sure to check out Studio sch_ - website.
