Nov 04, 2010
Image the year 2040, the standard of living increased dramatically, the environment is warmer and the signification of luxury changed. Material and design matter more when buying a car. Here are some interesting concepts on how future cars may look like.Where to find him on the web: http://www.behance.net/AmarVaya
Izaro Motors - GTE
Audi Anxiom Project
The zeitgeist of today is of a fast moving world, where science is exponentially advancing and society's complexity is rapidly changing. During the constant transitions it can be easy to overlook some important values in the search for honest design. Beauty is a diverse subject which can be applied in different ways such as aesthetics or mathematics, however it also holds intrinsic value for future generations.
The Axiom project is a branding exercise designed to introduce 'beauty' to the implications of Audi's tradition. The key is to find a way in which the two can be used together to promote the beauty of today's world. In addition to this, Axiom is a study into balancing proportion, surface tension and aesthetic emotion for the Audi brand.
The Audi Axiom project is designed to express beauty, if any, that exist with the brand. As beauty is a broad subject, and also one that does not directly comply with the Audi brand, only a select few areas could have been explored. The first is Audi tradition, the brand's history is full of success and progress through technology has been the driving force. The spirit of our society in today's world is full of uncertainty and chaos, and progress is always a continuous hope for everyone. Axiom is an attempt to reflect this feeling and promote beauty as a place of refuge from the confusion of the world.
The second area where Audi could explore beauty, is the relation we have with time. The beauty of time, and the things that come with it such as history, wisdom, knowledge and legacy, all have links to Audi. Audi have pioneering status in many areas of design and technology, and expressing this through aesthetics is a clear direction to take. The visual energy from the car is designed to express age, content and wisdom gathered over Audi history, this is combined with the technological aspect of Audi where sportiness, power and agility are key to promote the brand.
What is Luxury in 2040? In an intelligent and self-developed age, society will bring luxury to a new status. Indulgence in the harmony of a tailored experience designed to match individual ideologies. Luxury is having the opportunity to fulfill life. What is it? The Jaguar L-type is designed to be a Luxury vehicle for a modern era, it is designed to be a cruiser for the modern city inhabitant. The objective for the L-type is to become a piece of sculpture when not in use, and it can do this by parking on special hub's installed around the city, which are positioned upright to drastically alter the vehicle's appearance. When parked on the hubs, it's secondary use is to gather solar electricity, like a blossomed flower reaching above the shade of undergrowth. The vehicle is continuously connected to the national grid, where it draws power via the front wheels, which in turn powers electro magnetic thrust, which react with specially adapted roads.
Scenario 2040Society -Overpopulation requires fully sustainable cities to be developed local to existing cities. -After seeing the effects of global warming, world governments prioritise the environment and integrate society with nature. Technology -Nano revolution has dawned and nuclear fusion is still not ready for mainstream use. Maximising renewable energy is important. Aiding this, development into ultra efficient and powerful electronics. -Nano materials, Nano computers and Nano solar voltaic cells change the way the car is packaged, centralising the user. -Products are designed to provide human satisfaction rather than to fuel consumerism. Economy -Recession brings a generation who are aware of financial matters, buying into timeless products/ cultures, which fuel a healthy product lifespan. -The standard of living is increased dramatically in the eco city, due to a natural lifestyle the population will begin the accept a happier place, with equilibrium in human behavior. Ecology -The environment is warmer due to global warming, however the damage caused by CO2 emissions is slowly reversed with advancements in technology. Political -Break down of traditional governments makes way for a scientific driven leadership. -World peace is within grasp. -Eastern superpowers merge with western societies creating a increasingly diverse World. Luxury and Design -Overconsumption is no longer a sign of success -Cultural experience over material possession. -Timeless quality thinking with technology -Sustainability where material and design matter most.