Harley-Davidson is one of the most iconic brands in the world. Each bike has their own design and even the engine sound is part of the brand. Designing for such an important brand must be challenging but at the same time very rewarding. The SOUP//GROUP Inc. has put together some really awesome illustrations they did for Harley that definitely deserve a feature here on Abduzeedo.

SoupGroup design roots are planted deep within the Southern California lifestyle -- a lifestyle that helps foster design ideas that embrace all that is new and fresh in today's culture and art scenes. Many industry leaders have come to rely on SoupGroup as a vital graphic design resource that captures the cutting-edge style in our image-driven sports and lifestyle markets. Each project, big or small, requires a unique approach. We know that reaching your core customers is going to take a one-of-a-kind solution. We translate your message graphically into a language your customers are going to understand. And that understanding results in sales.

For more information visit http://www.soupgroup.com/

Via Behance

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.