Hello World - Programmable Visual Identity


There are many ways to explore ideas for a visual identity project. The traditional way is to find keywords or concepts and sketch ideas to explore those points. The exploration process for me entails a pencil and paper but some people go the unconventional route and that doesn't mean they are wrong. Chiun Hau You shows us how to use programming skills to generate a pattern that he used as base of his branding project.

Chiun is a design student and self-taught programmer. He's been experimenting with his coding skills to assist on his visual identity design workflow. Here's the link of his program on Codepen, it's open source! http://codepen.io/chiunhauyou/full/qbeyqe/

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Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.