August 19, 2008 from abduzeedo's blog
Everybody knows and use or have used Helvetica, it's one of the most famous and used typeface in the world. It's so famous that there is a movie about it. Produced and directed by Gary Hustwit, Helvetica shows us the proliferation and how we are always surrounded by this great font created by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland. Also we have one copy of the film to give away.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more.
Trailer:
Helvetica Trailer from New Video Digital on Vimeo.
Poster
Helveticais now available as a digital download for USA iTunes users.
Giveaway
To win a copy of the Helvetica Film just leave a comment with your email. The winner will be announced next week.
For more information about the movie, visit http://www.helveticafilm.com/
