Jul 09, 2014
Following our series of posts about branding today we feature the work done by Gretel to IFC, the comedy network behind great shows like Portlandia and Comedy Bang! Bang!. Gretel is design studio in New York with big clients in their portfolio, from VH1 to Google and many others.
IFC is a comedy network with sharp original series like Portlandia and Comedy Bang! Bang! and an expansive library of movies. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. Part of the impetus for the rebrand was to make a clear break from the brand's legacy as the Independent Film Channel and raise some awareness about their new, expanded slate.
Sharpening the 'Slightly Off' IFC voice was our first challenge. Specifically, imbuing the brand with a personality that didn't compete with the content. Eventually we boiled it down to 3 key tenets: We're Direct, We're Big Fans, and We're Connected.
For more information visit http://gretelny.com/