IKEA's Parisian Guerilla Marketing

IKEA really went all out on their latest campaign. This time they set out to the Parisian subway to prove the quality and durability of their products, which are often times deemed cheap and disposable.

For two weeks, four subway stations in Paris were fully furnished, with couches and lamps, introducing the Swedish company's new collection of furniture. Effective? Share your thoughts with me via twitter.

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Amanda Macedo

Product designer

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