Incredibly Colorful Havaianas AdsListThumbs
Incredibly Colorful Havaianas Ads
February 17, 2009
Here in Brazil these are some pretty famous flip-flops that we call "Havaianas, as legítimas" (I believe that the best translation for this would be 'Havaianas, the real ones').
Some years ago they were considered just another regular flip-flops available at the market until their design and marketing guys decided to replace the product's image at the market as modern, comfortable and great looking sandals to be able to reach a new range of clients. To give the product this whole new look and also to launch it globally they release some very nice campaigns hiring some of the best Brazilian Digital Artists, guys such as Adhemas Batista and Guilherme Marconi.
Below you can see some of this campaigns. Let us know if the adds were good enough to make you wanna buy one!! ;)
21 Comments
Great selection of ads there! The sheer selection of colours and designs would be enough to persuade me to buy a few pairs!
Beautiful collection! exemplifies well the cultural plurality Brazil, and shows the diversity and creativity used in havainas.
(sorry for my bad english)
Beatiful!
Amazing!
The one that I most like was the green wrote "calçar 39"
Havaianas has become a Huge success in Europe, Astralia, and some countries in Africa, not sure about Us, but those flip flops rules!!! Before in BRazil only poor people used to wear them, but after a few artists started wearing them, they became a huge success, Havaianas has been around for year an years and well deserved success!!! Now many big compnaies are copying Havainas the latest one i saw was > Abercrobie & Fit!!!
fantástico!
ótimo ver que havaianas está antenada no que acontece no design gráfico moderno!
lêga, abduzeedos!
Really nice ads, really eye-catching.
Those are some crazy good advertisements
Awesome! Good ads!
By the way I need buy a new pair to substitute the another ones.
Nhaa \o/ Havaianas! eu adoro a publicidade das Havaianas, super tropical, super verão, a cara do Brasil ;] fico feliz em vê essa publicidade aqui neste site q adoro o/
Also here in the Philippines Havaianas are a phenomenon. I have only one pair though, it's very expensive here. I think Converse too used to be poor people's shoes (i might be misinformed, pardon me for that)
I like the yellow flip flop with the blue and red painting around. Really impressive! :)
Great collection. Havianas is a classic.
Havaianas are also Hugely, Massively, Insanely popular in New Zealand.
I swear if there is one Jandal/Flip Flop/Thongs that people wear...
ITS THESE!
They are awesome!
They're known world wide, though they say those are pretty expensive in Europe. Those are some pretty cool and original ADS', I like 'em a lot.
That is an awesome Jasper Johns take on flip flops.
Legal
DALE BRASIL !!!! NOIS SABE FAZE ''XINELA''
It's nice to be a part of Havaianas' success. It's nice to see some of my designs here.
i want them all:)shows hw creatvitiy can get to us..
OMG!!! LOVE THE COLORS!!!
Some great ads by marcello serpa! \m/
Post new comment