Architecture & Branding: Nike Ibirapuera Football and Running

Ad

We are taking a look at the architecture & branding project for the largest park in São Paulo, Brazil. We are featuring the work of Ricardo Carvalho worked on the branded renovation for the football fields and the running tracks. Everything was invested and commissioned by Nike Brazil. It was interesting to see of the Behind-the-Scenes about the process and seeing the final result. Give it a look!

Ricardo Carvalho is a creative director and sports branding specialist based in São Paulo, Brazil. If you're a fan of sports and especially branding, you should definitely check out his Behance.

Ibirapuera is the largest park in Sao Paulo City, and Nike invested on a branded renovation for the football fields and the running tracks. The new sport place opened to the public in August 2017 and the revitalization of the field has gained synthetic grass, lighting and new crossbars. The new running tracks now have marks to indicate distance, indicating
two different training modes inside the park.

Project Gallery

Architecture & Branding: Nike Ibirapuera Football and RunningArchitecture & Branding: Nike Ibirapuera Football and RunningArchitecture & Branding: Nike Ibirapuera Football and RunningArchitecture & Branding: Nike Ibirapuera Football and RunningArchitecture & Branding: Nike Ibirapuera Football and RunningArchitecture & Branding: Nike Ibirapuera Football and RunningArchitecture & Branding: Nike Ibirapuera Football and RunningArchitecture & Branding: Nike Ibirapuera Football and Running

Credits

  • Client: Nike Brazil
  • Photo: Nike / Divulgação
  • Agency: Octagon

More Links

Written by

François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

Ad

Ad