Minimal Brand Identity for Sundaze by Caterina Bianchini

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We just scooped and had to share the elegant brand identity work by Caterina Bianchini for San Francisco-based skincare brand Sundaze. Caterina's design is meant to explore the use of unique graphic placement. The logotype has been developed to sit like a partial eclipse, giving a subliminal nod towards the products main purpose, as a daily sunscreen. The placement of the letters of 'Sundaze' draw reference from sun rays with the end result being a logo that completely references the sun. The design is continued across the packaging creating a coherent and bold range with a quirky design and a flexible logo that carries a unique personality setting it apart from a cluttered industry. Be sure to check out Catarina's Behance for more beautiful and perfectly minimal branding work.

ABOUT SUNDAZE

Sundaze is a modern skincare brand born from the sun-soaked streets of San Francisco, California. Sundaze is a beauty company that's main focus is the production of sunscreen. The company hopes to modernise the market through bold design choices and a new wave of organic sunscreen, that all have a brightening and moisturising effect. Sundaze is made with a difference, all the products are natural and completely free of parabens, the ingredients are hand-picked and it has a no stick and a grease-less texture.

Written by

Ibby Sasso

Wife, mom, "writer", pun lover, wannabe memory champion, candle and handwriting connoisseur. Public Relations veteran, most recently as director of PR, I oversaw global strategic communications for one of the most iconic American brands, Levi's. I like to travel and talk :P

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