Industrial Design: Color of Time Minimalist Wall Clock


Dae-hoo Kim shared this beautiful industrial design project for a wall clock titled the Color of Time. The concept of time is like a numerical representation of a moment. Our time is flowing, time and light are most closely related. Through this design, I wanted to express the continuous change of light with the clock. As the hour hand rotates, you will see a palette that visualizes the light. It shows emotions for the time and continuous light changes during a day. Along with this, even though it is not expressed as a number, it is possible to know intuitively the time through the color of the hour hand, thereby achieving a minimal expression of time.


Norman Zammitt, Blue Burning, 1982  at SFMOMA

Industrial Design process

While the hour hand rotates 360 degrees for 12 hours, the internal color palette rotates 180 degrees. I have structurally considered the characteristics of a watch that will have two different lights for a specific time point (AM and PM) for 24 hours a day.

23 : 30

19 : 20

13 : 50

For more information and to check out more industrial design projects by Dae-hoo Kim make sure to visit his Behance profile at

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.