Jan 08, 2013
The goal of a industrial design is to create better products in terms of function and form. The creative process is focused on coming up with the best solution in a holistically way, being rational from the materials and production process to the package and usage. AJORÍ is a great example of the mix of industrial design and arts and crafts, a trend that has been growing a lot.
For this post we would love to share with you the Ajorí project. It's a great example of the creative process behind products. It also bring me back good memories from my time in college creating products, but I have to say, my projects were way worse than this one :)
"We observe, peel and cut several bulbs of purple garlic. We were impressed by the elegance of lines that define the form of each piece, the peculiar texture of his skin, his diversity of forms. In front of our eyes appeared a set of containers arranged on a tray, about a stem or handle. Between the diverse offers of design that we wanted to propose, this one was showing with total clarity the functionality that we were looking for: a cruet with form of garlic."