Today we bring to you another great project illustrating the creative process behind visual identity and visual guidelines. The project is for the Investhaus and it was created by IndustriaHED, a branding studio based in Porto Alegre and Denver specializing in branding, art direction and graphic design.
Industrial Design Inspiration: Lotus Esira
We love industrial design, it is everywhere, every object was conceived with a goal in mind. That goal, most of the time, is achieved through the design. We have also learned to admire beautiful industrial design work, especially the first phases of the creative process and prototyping. Jack Lamburn's Lotus Esira Concept exemplifies all of this and that's why we would like to share with you here in this post.
Jack Lamburn is a designer at James Park Associates. JPA work all over the world focusing their design output on commercial aircraft interiors, airport lounges and hotel interiors.
Personal mood board_
Sketch & development work
Final Scale Model