Influence: The Psychology of Persuasion - Book Suggestion


The book suggestion of this week is about psychology, more precisely, influence. The book title is Influence: The Psychology of Persuasion by Dr. Robert Cialdini. In this book you'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Buy this book now!

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.