Some people really pay attention to it, some really don't notice it, but doesn't always go as the saying "you can judge the product by it's box" and sometimes we end up getting something because of the box and here are some really good samples of it.

About the author of this post

My name is Paulo Canabarro, I'm a passionate freelance web designer paulocanabarro.com and enthusiastic blogger here at abduzeedo. Catch me designing Wordpress Themes. Say hello on twitter @paul0v2.