Our friend João Oliveira has recently updated his website with some outstanding new work. From Art Direction to digital images, João shows how versatile he is, no matter the client. From Coca-Cola to Depthcore his work is always inspiring and deserves to be featured here on Abduzeedo.


Teamed up with Nuno Jerónimo and Tiago Canas Mendes from the “O Escritório” agency I’ve been responsible for the art direction and identity design of this campaign held by Coca-Cola Portugal and the Portuguese soccer team Benfica — Camarata Coca-Cola (Coca-Cola Dormitory).

The idea behind this “feel-good” campaign was to turn the stadium luxury corporate box into a dormitory for fans. Boosters could apply at Coke website and win the chance to spend 24 hours in the dorm, spending the night in there and also watching a soccer match with the privileged view the location offers.

Optimus Madrid


King of Hearts

Kult Magazine

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.