Jason Edmiston is a illustrator since 1996, having already created work for fine arts, advertising, editorial, packaging and book publishing clients all around the globe. What impresses me most is the fact he's a traditional artist, most of his artworks are paintings in acrylic on watercolour paper or wood panel, techniques that can be really time consuming, but also give great results. Also he got a really good sense of humor, mixing references in order to create new ideas.
For this week's tutorial I will share something new that I am still trying to learn how to do it. It's the retro/futuristic/geometric illustration style I've been seeing more and more often. This illustration is inspired by the work of Justin Mezzell, Matthew Lyons and Dan Matutina. I also see that James White has been experimenting with this style as well. In my case I will try to share a simple and easy way to achieve the style using Illustrator and Photoshop.
Getting into the spirit of the season, we felt timely to showcase Coca-Cola's vintage holiday ads. Coca-Cola's ubiquitous advertising has greatly impacted American culture and the seminal brand is frequently credited with inventing the modern image of Santa Claus. Haddon Sundblom, an American Artist who made an indelible mark on 20th century advertising art, is best remembered for illustrating the now iconic winter ad campaigns he painted for the Coca-Cola Company in the 1930s.