The process of creating a logo and the brand of a company depends on many factors, it's about positioning, marketing budget and audience. Ordinarily when the marketing budget is small, designers take advantage of the usage of clever symbols to catch the viewer's attention. The Kamcord logo exemplifies this pretty well. Its symbol is a clever representation of a hand movement used from movie directors and photographers to simulate how the camera will portray that scene.

Logo & Identity for recording technology for mobile game developers. This allows users to record, replay, and share a video of their awesome moments. Users can share this video on Facebook, Twitter, and YouTube. - http://www.kamcord.com/

Inspiration

Kamcord - Branding Inspiration

Process

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

Final result

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

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About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.