The West End Show' is an innovative gallery exhibition by Radim Malinic, a leading London graphic designer and illustrator. Malinic explores the magical and bustling part of the capital in a series of elaborately illustrated poster designs, bringing together classic old century design with the dazzling neon future of the 22nd century.

'I wanted to do something that was different, conceptual and intriguing - it’s a place that’s been very inspiring for me. It’s the heritage - the narrow streets, the buildings, the glitz and glamour. It’s got a heartbeat’, explains Malinic. He adds, ‘Once you look behind the history it’s got an enormous amount of legacy. People now take the area for its face value, it's a place to go shopping and getting annoyed by huge crowds at Leicester Square' explains Malinic.

Through a combination of bold typography, illustration and poetry, each piece tells the delicate story of classic design over-shadowed by the limitless offerings of this exciting city. Malinic interprets his love for London by exploring the true characters of the real life musical that is London's West End. 'The West End Show' offers an inspiring touch of nostalgia for the frenetic capital resident.

The show, cleverly titled West End show, presents ten posters, each dedicated to one West End area, such as Soho, Covent Garden and Fitzrovia. The ornate, bold designs capture the vibrancy of the area, with a healthy smattering of the gaudy neon and glittering lights that festoon its streets.

The show is now open to public at Nancy Victor Gallery, London until March 2. Online store with limited edition prints and merchandise opens on March 3

For more information about 'The West End Show', you can visit theWestEndShow.co.uk , also have a look at Radim Malinic's work at BrandNu.co.uk and follow him on Twitter @brand_nu .

About the author of this post

My name's François Hoang and my alias's Aoiro Studio. I am a self-taught freelance graphic designer from Montreal, Canada. If you wanna requests some posts; I can be found on Twitter or visit my website at aoirostudio.com.