Designing anything that is meaningful and simple tends to be one of the biggest challenges that any designer strives to achieve. For branding, the pinnacle of that goal is designing the logo for a company. Omar Shammah, a designer from Damascus, Syrian Arab Republic came up with a very creative interpretation for the word run. I love the character and personality that is accomplished by playing with the "R."
Run is an association that promotes sport in the unprofessional sport community, and works on expanding such activity.