Motion Design Inspiration by Fake Studio


Abduzeedo is a blog about things that inspire us, most of the time we post about graphic design, illustration, branding and web, however motion graphics is an area that always caught our attention. With that in mind we will start featuring more motion graphic work like the Fake Studio.

Fake Studio motion design and 3D studio located in Barcelona and they have an incredible portfolio not only of beautiful work but also great clients. Names like Nissan, McDonalds and Puma are among the clients.

Reel Opening | June

In order to promote the release of our new website and the unveiling of our new reel we decided to build a few opening bumpers to present it. We've decided to make a few of them, so they'll be uploaded in a regular basis. For this one, we've been investigating lately about this shapes and the relations they can establish with real spaces.

Reel Opening | June from Fake Studio on Vimeo.


Fake | F L O W from Fake Studio on Vimeo.

Making New Worlds

"In a quite subjective way, I wanted to capture the creative process, which we usually face when we have to envision a project and reach and execute a final idea. After all, and given my fondness/ loving for cooking, this piece emerges as the result of mixing choosed or imposed ingredients where you have to make them dance together, in order to get the tastiest dish ever made"

Fake | Making new worlds from Fake Studio on Vimeo.

Primavera Sound

Primavera Sound 2011 from Fake Studio on Vimeo.


Last spring we did this 4 sweet animations for the top european fashion brand Inditex as they wanted a clear and fresh way to show what their 4 main different work ambits are. After sharing a few ideas we come with the concept of everything starting from the initial words and transforming them in the developed and explained concepts that Inditex needed.

Inditex from Fake Studio on Vimeo.


McDonalds | Singer from Fake Studio on Vimeo.

Tachan for, the pitch focus all the attention in the character development and the funny and ironic side of them. We add a few Ins & Outs to the whole process and at the end we get very proud of our creatures...

Tachan | HD Version from Fake Studio on Vimeo.

Puma & Gemma Mengual

With a mixture of live action and 3d, Fake Studio directed the spanish commercial of the international PUMA Body Train campaign "Walk light, Walk Sexy". On this occasion, we’ve been working with Gemma Mengual. A pleasure shooting with the synchronized swimming champion. Walk Sexy! and Enjoy!

Puma & Gemma Mengual from Fake Studio on Vimeo.

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.