Visual identity is much more than stationary and printed materials, it goes beyond the static graphic representation and extends to motion. Nowadays, it is commonplace to see animations that by themselves represent a brand, whether by the style, motion curves or both. MTV is a good example and probably one of the pioneers in playing with video to extend their brand. MTV Essentials is a project created by Pes Motion Studio a design studio from Buenos Aires, Argentina.
Our challenge here was to take basic geometric elements and materials and highlight the essence of the objects. We sought to create a universe that may be physically impossible to exist within but that the human imagination can perceive. For inspiration we used an art installation and took our arrangement of the elements from there.
For more information visit http://www.peslab.com/