NBC Branding by Chermayeff & Geismar & Haviv

The NBC logo is one of my favorites logos, I believe it might be because of the colors and the simple peacock using the negative space. The brand design firm behind that is Chermayeff & Geismar & Haviv and they are behind many of the world’s most recognizable trademarks. Since 1958, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.

In this post we want to share some of amazing images showing the process of creating the NBC brand. For more information visit http://www.behance.net/CGH

From the moment the NBC peacock first strutted onscreen in 1956, it had star quality. It was both dignified and distinctive, light-hearted and likable. But while the peacock was a memorable symbol for color television on NBC, it was never the company's official logo. In 1985 the peacock was redrawn to be more simple and modern. With the initials NBC added to it in a specially created lettering style. The peacock has since become one of the world's most highly recognized trademarks.

abduzeedo's picture
Abduzeedo Editor

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials.

Sponsored Ads


Rawz is our user generated site where anyone can share their work or work with the Abduzeedo community. You can also share what inspires you, always crediting and linking the source properly. In addition to that, the best images get selected and published on the Daily Inspiration series here on Abduzeedo.

Submit image

Designed by Brazilians proudly hosted by (mt) Media Temple