Last year we posted about the first Animal Logos Construction by the designer Tom Anders. Today we are sharing the second edition of this project with more amazing animal logos and details of the process. Enjoy!
We would like to share this logo design process from our good buddy Paul von Excite who has done a tremendous job at redesigning the new Marvel logo through a custom logotype. From the sketching to the final result, let's follow an in-depth process through his words. I would like also to mention that it is the logo of the Marvel app, a prototyping and collaboration tool not what some of you might think!
Designing visual identities and logos is all about simplifying the form until you get the basic shapes that represent the form. There are several ways to do that, and it's pretty common to try to create basic geometries to simplify an icon to it's purest form. Tom Anders Watkins has a really cool project illustrating this process called Animal Logos Vol 1.
A predominantly personal project, exploring ways in which logos can be formed using only basic shapes and minimalist techniques.