Last week I saw that the Academy of Motion Picture Arts and Sciences had unveiled the new visual identity for the Oscar's. I completely forgot to share it here on Abduzeedo, however I think it's a really nice work of branding and totally deserves a feature. The work was done by the Academy with the help of agency 180LA and the goal was to develop a visual identity that was as inspired by the Academy's heritage as it is by our future, including the much-anticipated opening of the Academy Museum in 2017.

Two years ago we began a thoughtful internal dialogue regarding the visual identity of the Academy, and found a need for a new design system that reflects the creativity of our organization.

Process

Final result

The new logo spotlights the Oscar from above – creating a triangular shape and uniting the "A" of the Academy with our iconic statuette. This design gives the Academy a presence in its own logo for the first time and underscores our efforts to support creative arts and sciences year-round.

Explorations

For more information check out the site about the new Oscar' s logo at http://www.oscars.org/imagination/

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.