Jan 28, 2013
We are accustomed to seeing the final result of a design and then judging whether it's good or bad. Most of the time we forget to think about the back and forth of ideas and countless iterations from the brief to the final product. That is what differentiates design from art and that is what we here at Abduzeedo always try to illustrate in our posts. Enter this amazing case study from Diego L. Rodríguez.
Graphic created for the promotion event in Madrid of Konami's PES 2013 videogame. The initial brief indicated to create a digital image of Cristiano Ronaldo emerging to the videogame from a glass wall.
Project process was absolutely crazy, with several changes of brief and a very limited time. The image was used in the main event for banners, flags, delluxe edtion boxes, promotions and web. Unfortunately the agency didn't provide me any of those products...
These renderes were created for dynamic cupping masks and to emphasize the destruction of the player's body parts. In the beginning the brief indicated more destruction, glass effects and broken parts, but it was changed several times during the process.
New brief stage
more block feeling, bricks, bigger glass pieces, less FX on the player's face.
New brief stage 2
About Diego L. Rodríguez.
Diego L. Rodríguez is a Spanish Illustrator and Graphic Designer based in Madrid (Spain). He's been always passionated by graphics and visuals, with influences from cinema, music videos, Japanese animation & comic books. He has a degree in Audiovisual Production and Digital Photography and studied Publicity at the UCM University in Madrid from 2004 to 2008.
Over those years I started to combine digital graphics and photography, working for a few years as photographer. At the same time, I get involved with some digital art collectives, changing completely my vision, and swerving my work to illustration & mix media.
For more information visit his website at http://paranoidme.com/