&Pizza - Packaging design

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&Pizza is a packaging design and illustration project created by Futura for a Washington DC based chain restaurant famous for their crafted pizza, and for their retribution to society. The challenge presented to Futura was to come up with a series of designs celebrating individuality and freedom. The result is a beautiful set of simple black and white illustrations for the pizza boxes as well as labels for bottles. Take a look after the break and let us know what you think.

Project description

 

They were given the task of designing a series of boxes with certain inspiration which reflected &Pizza’s vision. What they are all about is celebrating individuality, that is one of the main reasons we got absolute freedom, and how they came up with the packaging design for this project. - Behance

Each pizza box has its own graphic inspiration behind, going from Americana theme, to Street Art. We even got to design our own Futura themed box. &Pizza also crafts their own sodas, and teas offering completely new products to their costumers. Futura designed the branding for their beverages (5 flavored sodas, crafted teas and wine). Each one with just one specific petition: make them feel like a unity, but each line with a completely different feeling. - Futura

Packaging Design

About Futura

Futura is an Independent Design Studio, boutique-like workshop that seeks to redefine the Mexican design values, maintaining functionality, wit and charisma. They specialize in resource optimization paying attention to every detail. For more information check out http://byfutura.com/

Photos by: Non Form

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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