O o creative package design Paulo. Very nice
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Its pretty genius! Thats a crazy concept and brilliant design... Great form and function... good luck i could defiantly see this on the shelves...

damn, so awesome =O

My only concern would be that after awhile of opening and closing the package, there would be a gap at the top that would leave the food inside seceptable to becoming stale quicker. I think that having some way to seal off the top would be better, such as a flap to hold the two pieces together.

Outside of thatI like the idea a lot. I like how yu used the cardboard to represent the feel and shape of the actual chip. It does grab you attention and definetly stands out from the rest of the containers in the aisle.

it does look a bit odd, but at the same time, it's such a great idea!

i don't love the colors but i still great form !

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good idea, but stackability should also be given notice. it may provide better advertisement and uniqueness, but it'll give birth to space issues. but just would be a little tinkering on the design. i find the design still cool, way cool. ;)

I think the concept is awesome, I wonder what the printing anf material costs would be compared to their current bags.

It is unusual and odd, but that is a good thing! You have to stand out!

hmmmm.... While I like the idea of using the triangle (because it reflects the look of the chip) I find the geometric forms counterproductive in that it does not make me want to eat what is inside the package. I believe this to be a case of function following form. -dp

Awesome packaging and mockup!

Love the concept and the idea of closing the pack after opening. really cool stuff indeed.

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Very strong packaging. I would buy this in an instant.

I love the packaging design, but I'm curious....
Can this be resealed? Would this cause the chips to become stale faster or last longer? =)

Great concept and mock up but it is not totally practical, doritos is vendor based and they have to pay for shelf space and these would take up a lot of shelf and would cost the company a ton of money. Bags can be cramped and stuffed into small spaces just go look at your local convenience store and see the room they have to work with there. Otherwise nice concept and I'm a big fan of package design and I'm always glad to see post about them.

First of all, I love the design. Congrats on figuring it all out. I submitted my work for the Doritos One Show competition a year back so I did a lot of research on them myself. I will definitely give the artwork a try. Seem like it is going to be a fun side project.

Congrats again! Very clever!

PS: addressing the re-seal issue, the pack can have a zip lock inside.

nice estructure!!! but...
its necesary???

Nice Concept, BUT, environmentally quite the waste of paper products...

OMG! nicely done!
i love it!
i never see anything like this before! it´s great!
congrats!

Too Much Thought on Behalf of Doritos For Free!!

Great concept but overall it is not practical vendor like frito-lay which I believe produces doritos have to buy shelf space and even though the mock up is excellent the reality is the product would cost more to shelf in stores compare to cost to produce the chips. Which is why bags are so popular, they can be cramped into tight space amounts of shelf and dont cost a lot. I do love the concept and package design is always a lot of work with so many things to consider when designing. Nice job, very inspiring.

I really like the idea behind the packaging here, definitely will stand out from the competitors, also the triangle shapes around it give you the feel of Doritos without having a picture of them on the packaging. Great job here, good luck with the collaboration for the 'face' design, I can't wait to see where this goes.

cheesy >.^

love it

sorry for my language

but this is fucking awesome.

Amazing! I wish it could come to Brazil... :(

This could be great for special edition packagings!

frikin sweet:D

packaging would really separate doritos from competitors, and the idea that you could get loads of artists to put their stamps on them is also fre-king-su-weet:P

Firstly, amazing form. Brilliant work. Love how it reflects the shape of the chips. Really smart work here.

The material may need a little amending. The package should be able to seal well, as was previously pointed out.

The idea of "space on a shelf" ... well, Pringles comes in a tube so... there's always room for new ideas.

The only thing that bothers me is that it is not a "realistic" package. Yes it's heavily branded, (although somehow not enough). Nice color coding. But things like product weight, nutritional information, ingredients, etc. are missing. We need to see these things to make it "real" (or at least believable) I realize this was a school project but... it's definitely something to consider.

If you were actually going to pitch this in a real-world scenario, you'd need to include these things on your package. How would you do it?

There's a design challenge for you.
HOOK IT UP and perhaps you'd open more eyes o this new concept...

This is the coolest pack of chips I have ever seen. I could definitely reuse the package for something else creative. Great work!

WOW
Smart Product design..
that is so cool and useful

wooow.. this is a great idea, hope that
come to my country!

bauhaus exercise
basic design exercise
good aplication

Loved the design -- my only comment is that the majority, if not 99% of the totem poles you link to, are from the Pacific Northwest — not Aztec or even Mesoamerican.

The Mayan did do a lot of stone stelae -- tall, carved monumental column like structures.

The pyramid triangle shape is definitely on target.

Hi to all,
If I would have to guess, I would say that the girl and the bowl with the fish is a pencil drawing (maybe some ink, gouach or watercolor for the dark in the bottom of the bowl) He then scanned it, colored it in photoshop (the lineart as well) and then hand drew the pattern on the shirt in photoshop. Finaly he added the wallpaper-pattern, that's probably from a stock photo with some filters over it...

what about the price of produce this package massively?

Nice piece of creative structural exploration and a pleasing looking outcome. A very commendable piece of student creativity (top marks), but I'm afraid wholly unsuitable as a commercial project. The pack is not producable in a flat form and could therefore not be manufactured in a cost-effective way. Have you considered that direct-contact, food-grade boards would be required and therefore would they keep moisture ingress to an acceptable minimum to retain the crispness of the product. Because of this the pack may not be wholly recyclable (at present), as you suggest? As retail shelf-space is at a premium for such a low-cost it item it would not justify such a packaging solution. This would be an ideal pack for fashionable chocolates or candy which would have a much higher retail value. Don't be put off. Although this not an original piece of geometry as far as packaging is concerned it shows you have a designers mind and the energy to push a concept to a pleasing conclusion. Well done.

Thank you for the comments.
@KP Thank you for the detailed critic. I suppose you have a very long experience in production processes and can make a clear assessment on that part.
I agree that this concept would be as cost-effective as the current solution and that the price for shelf space is important.
But this concept can be positioned differently on the market then their standard packaging and create a situation where Doritos can rise their retail value.
So to recap, this package doesn't have to substitute the old one, but instead it can target different audience and position itself on a market not explored by their competition.
I would like to hear the opinion of you and others about this.

@Gina I included google search links, so the results can vary. But
@Rina Miele the ingredients can be easily integrated on the bottom part of the packaging. Or maybe even used as the base for the artwork.

nice work!
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Good Job! I like the recognition between the chip shape and the package- it is pretty crucial with only the flavor color and logo (for now). One of the great things about using cardboard is a solid package. No more squeezing the bag by accident and reducing the chips to crumbles! Also, I disagree that shelf space in stores would be an issue because in cardboard the overall package could probably be smaller and contain the same amount of chips as a normal bag (in a bag you need space to be able to grab it without crushing chips, and how much nitrogen do you need in there anyway? just enough to replace what air would normally be in there to keep the chips fresh I think).

Hello, Im new to this blogging scene. Im just a 52 yro having fun running my website. Look forward to meeting some more great people.

Good idea, incredible result!!
Awesome..

Really nice and fresh idea! But i'm thinking, would this be practical? I mean, with the bags you can store more product in less space (because they are almost flat) does this was thought in the designing of this packaging? Also, the manufacturing would be easier?

Anyway is a very creative idea! Keep the great job!
Greatings from Tampico Tamaulipas México!

Its an interesting concept, but it is different from what we are used to. If the vibrant glossy colors of the Doritos bags of today are incorporated into the design, then I'm sure it will be a big hit. Using recycled materials is a great idea to help preserve our forests. I think a heavy duty zip lock resealable feature would be a definite plus to this packaging concept as long as the zipper doesn't come undone from the cardboard after multiple opening and closing cycles.