Remarkable Uses of Shadow in AdvertisingListThumbs

Remarkable Uses of Shadow in Advertising

February 29, 2008

Creativity seems to never run out. This time, we'll see the incredible use of shadows in advertising.

Some of these are really clever, and I enjoy trying to figure out how the heck these guys came up with such great ads. 100% creative. Awesome! From Design / Marketing / Psychology.

Lego

WWF

WWF

Ariel

Dukes of Hazzard

John Lewis

Fishermans Cove

McDonald's

Volkswagen

Children of the World Trust

Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]abduzeedo.com

files/imagecache/Post640x480/originals/dukes.jpg

About the author

Hello, everyone! I'm Paulo Gabriel, a 25 years old designer from Porto Alegre, Brazil. I work as a webdesigner since 2006, but websites and blogs have been a hobbie for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you... and hope that all of you enjoy my posts! For more cool stuff, you may also follow me on Twitter.

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27 Comments

loswl03/20/2009

Excellent ideas, very good design inspiration :o)

Alexander Simkin01/14/2009

I agree with Dan2. I admit, they are all cleverr. However, the best ones are the WWF ads. But that's just me. Not so much for artistic reasons or stuff. I simply agree more with their message. Which is also, why I don't like the McDonald's ad at all...

Jeremy212/11/2008

I dunno. Why does that one block have to be a tank?? I don't find it too clever for a kids' toy.

Carla09/16/2008

Pretty cool stuff. The Mcdonalds biilboard is nice.

Not A Niche06/20/2008

Very good collection, I really like the ads. You also should include this one:
http://imagecache2.allposters.com/images/pic/adc/10227316A~Star-Wars-Epi...

bmw 735i control arm04/22/2008

love the dukes of hazzard one. though that's not the car they used...

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Laca03/15/2008

Ittt voltam

Adri03/14/2008

Super sympa ! :)

Bye.

Web TV03/13/2008

Great job !

online payday loans 03/11/2008

shadows do play an important role
and you my friend have shown how you can make a good use of shadows
very well going

JPB03/09/2008

It's ok for a coffee. It's worth it.

Joel03/08/2008

I really liked the Legos. How about a tutorial for this technique?

Please?

Jimmy L03/07/2008

I wish I could have a car or airplane shadow... I'd even go for a sucky dinosaur. Oh God of All Shadows? Please?

If you're a drudge fan: drudgetracker.com

Anonymous03/07/2008

VW ad was intense

Tired of thiefs03/07/2008

Yet another example of Advertising ripping off artists.

Damn these people get paid big bucks to come up with original ideas, yet they stoop to stealing ideas. Either the clients or the creatives need to be spanked.

Collectibles03/06/2008

Cool. I enjoyed the most. Share me like this even more, so that i can share to all to my friends. Amazing creativity, its awsome.

Jermayn03/05/2008

Awesome!!
Really like the shadow billboards especially the water rising!!

Fábio Luiz03/04/2008

Congratulations, excellent parts advertising executives!

Armen03/04/2008

Yeah, I love the Lego shadows. Excellent.
The Ariel one is quite creative too.

mobile2fun.com03/01/2008

Hey that's a great collection. Thanks for sharing. I like them all, but the first WWF one is probably my favourite.

Xavier03/01/2008

Very intersting!
Just proves that simple ideas are often very efficient...

joanarcaic03/01/2008

sweettttttttttttt

Julian Schrader03/01/2008

Wow, these are some great ads!

Niall Doherty02/29/2008

Wow, that's a great collection. Thanks for sharing. I like them all, but the first WWF one is probably my favourite.

arnaud02/29/2008

Lego is very intelligent !

Markus02/29/2008

Haha! :D I like the LEGO shadows :P

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