Remarkable Uses of Shadow in Advertising
Creativity seems to never run out. This time, we'll see the incredible use of shadows in advertising.
Some of these are really clever, and I enjoy trying to figure out how the heck these guys came up with such great ads. 100% creative. Awesome! From Design / Marketing / Psychology.
Lego
WWF 
WWF 
Ariel 
Dukes of Hazzard 
John Lewis 
Fishermans Cove 
McDonald's 
Volkswagen
Children of the World Trust 
Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]abduzeedo.com
About author
Hello, everyone! I'm Paulo, a 24 years old designer from Porto Alegre, Brazil. I work as a webdesigner since 2006, but websites and blogs have been a hobbie for me since 1999. At Abduzeedo, I try to bring only the hot stuff for you guys... and hope that all of you enjoy my posts! Cheers!
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Pretty cool stuff. The Mcdonalds biilboard is nice.
Very good collection, I really like the ads. You also should include this one:
http://imagecache2.allposters.com/images/pic/adc/10227316A~Star-Wars-Epi...
love the dukes of hazzard one. though that's not the car they used...
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Super sympa ! :)
Bye.
Great job !
shadows do play an important role
and you my friend have shown how you can make a good use of shadows
very well going
It's ok for a coffee. It's worth it.
I really liked the Legos. How about a tutorial for this technique?
Please?
I wish I could have a car or airplane shadow... I'd even go for a sucky dinosaur. Oh God of All Shadows? Please?
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VW ad was intense
Yet another example of Advertising ripping off artists.
Damn these people get paid big bucks to come up with original ideas, yet they stoop to stealing ideas. Either the clients or the creatives need to be spanked.
Cool. I enjoyed the most. Share me like this even more, so that i can share to all to my friends. Amazing creativity, its awsome.
Awesome!!
Really like the shadow billboards especially the water rising!!
Congratulations, excellent parts advertising executives!
Yeah, I love the Lego shadows. Excellent.
The Ariel one is quite creative too.
Hey that's a great collection. Thanks for sharing. I like them all, but the first WWF one is probably my favourite.
Very intersting!
Just proves that simple ideas are often very efficient...
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Wow, these are some great ads!
Wow, that's a great collection. Thanks for sharing. I like them all, but the first WWF one is probably my favourite.
Lego is very intelligent !
Haha! :D I like the LEGO shadows :P
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