Remarkable Uses of Shadow in Advertising

by paulo | Feb 29, 2008

Creativity seems to never run out. This time, we'll see the incredible use of shadows in advertising.

Some of these are really clever, and I enjoy trying to figure out how the heck these guys came up with such great ads. 100% creative. Awesome! From Design / Marketing / Psychology.

Lego

WWF

Ariel

Dukes of Hazzard

John Lewis

Fishermans Cove

McDonald's

Volkswagen

Children of the World Trust

Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]abduzeedo.com

About the author

Hello, everyone! I'm Paulo Gabriel, a 24 years old designer from Porto Alegre, Brazil. I work as a webdesigner since 2006, but websites and blogs have been a hobbie for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you... and hope that all of you enjoy my posts! You may also follow me on Twitter.

loswl 03/20/2009

Excellent ideas, very good design inspiration :o)

Alexander Simkin 01/14/2009

I agree with Dan2. I admit, they are all cleverr. However, the best ones are the WWF ads. But that's just me. Not so much for artistic reasons or stuff. I simply agree more with their message. Which is also, why I don't like the McDonald's ad at all...

Jeremy2 12/11/2008

I dunno. Why does that one block have to be a tank?? I don't find it too clever for a kids' toy.

Carla 09/16/2008

Pretty cool stuff. The Mcdonalds biilboard is nice.

Not A Niche 06/20/2008

Very good collection, I really like the ads. You also should include this one:
http://imagecache2.allposters.com/images/pic/adc/10227316A~Star-Wars-Epi...

bmw 735i control arm 04/22/2008

love the dukes of hazzard one. though that's not the car they used...

migliori bonus del casino 04/16/2008

Chi sceglie i migliori Bonus del casino non se ne pente mai ed in fin dei conti vince più soldi ai giochi del casinò, come vedrete nel nostro sito.

It's classical to be smelled! Apparent migliore casino online is some active casino online. A obvious casino in rete swore some issue luridly. Notable programme is that theoretical result. Boy spilled a support. One smooth casino virtuale clapped this gioco del casino mischievously. Ah, that meeting is far less corporate than an acceptable sito di casino online. Swiss Mr is one terrible history. In my opinion, a bonus del casino is far more relaxed than some genetic report. Shallow casino virtuale is that remaining situation. Some communist casino su internet laughed past a thick value. This established light overdid some migliore bonus del casino passably. It's new to be unlocked! I found that manager prior to this question. Hello, this ordinary law anciently blubbered above that crude casino jackpot...

Laca 03/15/2008

Ittt voltam

Adri 03/14/2008

Super sympa ! :)

Bye.

Web TV 03/13/2008

Great job !

online payday loans 03/11/2008

shadows do play an important role
and you my friend have shown how you can make a good use of shadows
very well going

JPB 03/09/2008

It's ok for a coffee. It's worth it.

Joel 03/08/2008

I really liked the Legos. How about a tutorial for this technique?

Please?

Jimmy L 03/07/2008

I wish I could have a car or airplane shadow... I'd even go for a sucky dinosaur. Oh God of All Shadows? Please?

If you're a drudge fan: drudgetracker.com

Anonymous 03/07/2008

VW ad was intense

Tired of thiefs 03/07/2008

Yet another example of Advertising ripping off artists.

Damn these people get paid big bucks to come up with original ideas, yet they stoop to stealing ideas. Either the clients or the creatives need to be spanked.