Run - Branding

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Designing anything that is meaningful and simple tends to be one of the biggest challenges that any designer strives to achieve. For branding, the pinnacle of that goal is designing the logo for a company. Omar Shammah, a designer from Damascus, Syrian Arab Republic came up with a very creative interpretation for the word run. I love the character and personality that is accomplished by playing with the "R."

Run is an association that promotes sport in the unprofessional sport community, and works on expanding such activity. It does that by focusing on competition, which is probably the most vital factor in all sports, and it's what makes sports so interesting. How does it do so?, by making rankings in every sport available in the community it runs, and by implementing the Match-Up option, which is feature that enables users to arrange games by sending a Match-Up request, updating the scores, and so improving their position if they were winners.

Run organizes marathons, 3x3 basketball, 5x5 football championships, and other various events. It also produces some athletic outfits and equipments, mostly as give-aways, and prizes. Just so everybody knows there's champ in the place!.

For more information about Omar check out his Behance profile at https://www.behance.net/omarshammah

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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