The Sandeman Chiado Brand

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Volta is a branding and design studio, dedicated to the thinking, development and creation of brands. They have some heavy work on their portfolio and one of my favorites has to be the Sandeman Chiado port wine brand. I love a good port and seeing the work they did to help promote this wine not as just a pre/after drink, but to be appreciated with your meal. I always liked to do that anyways so it's another reason to feature their work.

As a Porto Wine brand, Sandeman feels it’s the brand responsibility to not only create the finest wines but also to enlighten their current and future consumers on some wrong myths about this fabulous fortified wine. Porto has always been considered a pre/after meals wine: Sandeman wants to prove this and other myths wrong.

Located in the trendiest area of Lisbon, Chiado, The Sandeman Chiado is the place where Porto wine meets food and myths are questioned. With every dish in the menu, there is a Porto wine and/or cocktail pairing suggestion, showing clients the true pleasure of combining their creative menu with the long lasting sweetness of Sandeman Porto’s.

To create this Bar & Restaurant, Sandeman worked closely with VOLTA and with the interior designer Paulo Lobo. The identity of this space should be as premium and inviting as possible, with the past, present and future of the brand as its inspiration motifs. It should unveil the recent logo update (the new Don), supported with the signature “Porto wine meets Food.”

The final result works almost as a Sandeman flagship store: their history and heritage are the founding basis for the fantastic gastronomic experiences on offer, and the environment shows the brand intentions for the future: to be innovative, wine trend setters and above all, creators of the finest Porto wines.

For more information check out http://www.thesandemanchiado.com

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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