sasquatch® visual identity
- Jun 11, 2014
I am a fan of the International Typographic Style or Swiss Style, the simplicity, the grid system, the typography, pretty much everything that makes this style so simply but at the same time so efficient. The sasquatch® visual design and branding is a great example of that. . It was created by Maximiliano Passarelli, a graphic design from Buenos Aires, Argentina, this project deserves a feature here on Abduzeedo.
For more information about Maximilian visit https://www.behance.net/maxipassarelli
The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named