#ScaryClownNight X Burger King Digital Campaign

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If you're easily unnerved by the sight of creepy clowns you may want to avoid select Burger King locations throughout the US if you're jonesing for a Whopper on Halloween. On the other hand, if you enjoy dressing up as a creepy clown, you could earn yourself a FREE Whopper sandwich if you live in the following US cities: Miami, Austin, TX, Boston, Los Angeles and Salt Lake City.

Enter the suitably scary digital campaign "Come as A Clown, Eat Like a King" by global creative agency LOLAMullenLowe that has now been executed in over 20 global markets. Here in the US, the campaign launched via Burger King's YouTube with a simple call to action, dress as a creepy clown and you'll be rewarded with a delicious Whopper in return. 

So get your costume ready, head to your local BK restaurant and join in the fun. Burger King is also encouraging those participating in Tuesday's promotion to send pictures using hashtag #ScaryClownNight.

#ScaryClownNight Photography

  • Agency: LOLA MullenLowe
  • Campaign: Scary Clown Night
  • Client: Burger King
  • Client Contacts: Fernando Machado
  • Chief Creative Officer: Chacho Puebla
  • Executive Creative Director: Pancho Cassis
  • Creative Director: Fred Bosch, Fabio Brigido, Tomás Ostiglia
  • Copywriter : Alvaro Palma, Jose Sancho, Tom Elliston
  • Art Director: Pedro Sattin
  • Community Manager: Alex Sánchez
  • Head of PR: Sarah Okrent
  • Account Director: Carlos Solchaga
  • Account Manager: Beatriz Sanz, Laura Gerpe
  • Strategic Planner: Marcelle Santos
  • Channel Planner: Daniel Packness
  • Agency Producer: Florencia Caputo, César Baciero, Diego Baltazar
  • Production Company (FILM): Only 925
  • Director: Rodrigo Cortes
  • Executive Producer: Maria Jesus Horcajuelo
  • Production Manager: Oscar Vigiola
  • D.O.P : Rafa García
  • Editor: Efrain Parrilla
  • Post-Pro: Serena
  • Photographer: Ale Burset
  • Retoucher: Diego Speroni
  • Music: Hijos
  • Media Agency: Vision Media
  • PR Agency in UK : Weber Shandwick

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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