SEGRA Cut-out paper Design
With the flat style taking over there's a tendency for designs and illustrations to take on the same look and feel. I am not saying it's bad, it's the path of evolution for our industry. Corpo Design, a studio from Guadalajara, Mexico used this concept and explored craft paper overlay to create subtle textures and depth that makes the work stand out.
SEGRA is one of the biggest plotter and big format equipment suppliers in Latin America. Since working on their re-branding we've been approaching new ways of representing their ideas and values without using the same resources other printing related companies usually turn to, like stock photographs.
Inspired by the look of cut-out paper we created this series of illustrations. All sets of elements relate metaphorically to each one of the chapters in this brochure. Enjoy!relate metaphorically to each one of the chapters in this brochure.