The visual identity behind Sergio Fahrer's furniture design studio encapsulates the simplicity of this art in a very elegant way. The clean typography and the symbolism employed reflect the spirit of craftsmanship and quality that is of the utmost importance when it comes to furniture design. In this post we share a little sneak peek behind the evolution of the visual identity.

The Sergio Fahrer branding was designed by Diego Bellorin, an independent graphic designer based in Sao Paulo, working within a wide range of disciplines: identity, branding, print, multimedia design, photography and exhibition design. For more information check out

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Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.