Sergio Fahrer Furniture Design Brand

The visual identity behind Sergio Fahrer's furniture design studio encapsulates the simplicity of this art in a very elegant way. The clean typography and the symbolism employed reflect the spirit of craftsmanship and quality that is of the utmost importance when it comes to furniture design. In this post we share a little sneak peek behind the evolution of the visual identity.

The Sergio Fahrer branding was designed by Diego Bellorin, an independent graphic designer based in Sao Paulo, working within a wide range of disciplines: identity, branding, print, multimedia design, photography and exhibition design. For more information check out

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.