Jul 14, 2010
James White, a great friend and one of our favorite digital artist out there, has just released his new venture, the Signalnoise T-shirts. James has been contributing and helping with Abduzeedo since the very beginning and we are more than happy to feature his new venture.
I am very proud to announce the official launch of the Signalnoise line of designer t-shirts, now available for purchase in the Signalnoise Store. This project has been many years in the making, and I’m really excited to offer some new, fun apparel.
I’ve been a designer for my entire adult life from 1998 to 2010, working at a variety of local agencies here in Halifax as well as working on a freelance basis for many big international clients. For the duration of that time I have never stopped working on personal projects on my own time, continuing to push forward with my personal skills and ambitions as an independent artist. One of the dreams I’ve had since my teens is designing my own line of cool and fun t-shirts.
So, in June of 2010, I decided the time for talk was over. I quit my full-time design job to properly invest my own time and money into the Signalnoise line of designer t-shirts, which I am excited to unveil today. I wanted to do everything my own way in order to keep that same level of excitement I had back in my teens when I started thinking about my own t-shirts. The shirts are sketched, designed, printed, packed and shipped right here in Halifax, Nova Scotia with no investors, business loans or start-up cash. 100% of the investment is my own, and inspired by guys like Scott Hansen, Johnny Cupcakes and Joshua Smith who are rockin’ it independently. This is grassroots, man. Right where I want to be.
This project has also brought me back to illustration, something I’ve been doing since the age of 4 but was replaced in recent years by the computer. I’m happy to be taking Signalnoise into a new direction that brings me back to where I started, with a pencil and a piece of paper. Although this time around, I won’t be stealing mom’s good typewriter paper. :)
On top of that, I took great care in creating the supporting materials to promote my t-shirt line, including the packaging, freebies, look book, photography and the commercial you see above. I saw the commercial as a challenge because I’ve never created one before, so I wrote, designed and edited the whole thing just to see if I could do it. And with the help of a few friends the whole thing came together in a hilarious way. Huge thanks to Nick Campbell for creating the awesome 3D Signalnoise intro sequence, Chris Toms for shooting all the video and photographs, and Lucas Gardiner for creating the excellent music track. You guys rule.
Want to see a little preview of some upcoming designs? Download the Signalnoise Look Book (pdf).
About the Shirts
All of the Signalnoise t-shirts are printed right here in Halifax, Nova Scotia. I even had to haul all the boxes back here myself. All are silk-screened on Gildan 2000 t-shirts: 100% Cotton preshrunk, double needle top-stitched neckline, double stitched sleeve and waist hems, and seamless collar with taped neck and shoulders.
These 4 designs are currently available in S, M, L, XL and XXL on unisex t-shirts. I will be offering ladies cuts in the near future as I expand, but for now I only have unisex versions of the designs. All t-shirt orders are shipped in a quality, black zip-locked bag to protect from moisture, along with a free swag bag which contains Signalnoise stickers, buttons and other little fun items as a way of saying thanks for your support.
This first run is fairly limited, so if you are looking at grabbing one of the kick-off Signalnoise shirts you might want to hurry in case they go fast! Ordering begins today for this first run and shipping will begin next week.
Will this Signalnoise t-shirt line be a successful endeavor? Well, only time will tell. But I can promise you I will be working as hard as I can to bring new and fun ideas to this project, both from the design side and the promotional side. This has been a dream of mine for quite some time, so it's time to put the pedal to the metal.
Thanks so much everyone for the constant support and encouragement. Whether you went out of your way to send me an email or throw a note via Twitter, your support and kind words are extremely inspiring and I appreciate each and every one.