Starbucks Style, Design and Products
Fri, 03/13/2009 - 09:30
Today I was really thinking on a Starbucks coffee. As I don't have this option here at my hometown Porto Alegre and I really admire the whole style of this brand I decided to get material from them to show here.
I did some research and read more about their concept of designing and their team work. Actually Starbucks has two groups of designers as follow: - the global creative team that handles advertising and marketing material, products presentation and packaging; - the store design group witch is responsible for the furniture, fittings and layout of the stores.
At the creative group they have graphic designers together with technical and packaging specialists. Some of the team also bring fine art and illustration skills to the mix so that is probably why they have such a good range of products. Check it out.