Start with Why: How Great Leaders Inspire Everyone to Take Action


This week's book suggestion is not about design per se but it's essential to designers willing to run their own business or simply trying to get started with side projects. The title of the book is Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work

Book description

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

Buy this book now

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.