Creating an efficient visual identity is always a challenge as there are quite a few things to consider in terms of applications, from collateral to digital placements. The talented Rene Bieder shared a visually stunning project for a magazine on his Behance profile. The project titled Visual Identity Concept/Strassenfenger is one of the best examples of simple and beautiful editorial design in my personal opinion.

The Strassenfeger is a Berlin-based Magazine sold by homeless people. I thought it would be fun to create an identity for them. So did they. But they didn't have enough money to produce it.

Despite the fact that it's conceptual project, we are sure it will inspire you to go back to some of your designs and create a nice and flexible grid.

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Magazine layout

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

All pages

Strassenfeger Visual Identity and Editorial Design

Details

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

Strassenfeger Visual Identity and Editorial Design

For more information visit http://www.renebieder.com/

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.