Swiss Style Graphic Design
- Apr 27, 2010
I'm a true admirer of most graphic design styles. There are tons of inspiration all over the web, but most certainly, one of the greatest is the sweet Swiss Style. It began in the 1920's and was a true milestone in graphic design.
During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books. - Richard Hollis (Yale University Press)
These are the main inspiration for thousands of designers all over the world. These "simple", grided pieces were a true revolution in an industry that was seeking new life. If you didn't know it, I recommend you to research more about it. At the bottom of the post we have some links for your use. We hope you all find it useful and inspiring. Cheers! ;)Lessons From Swiss Style Graphic Design and Swiss Graphic Design.